American Greetings Entertainment is the intellectual property, entertainment and outbound licensing division of American Greetings Corporation, which was built upon the successful re-launch of Care Bears™ and other iconic kids’ entertainment brands, including Holly Hobbie™ and Madballs™, as well as Packages from Planet X™, Twisted Whiskers™, and its newest IP, Buddy Thunderstruck™. American Greetings Entertainment develops multi-platform entertainment franchises across all media channels, and extensive consumer merchandising programs that immerse children and adults in brands they love.